The idea was supplement Walgreen’s original strategy for a photo channel which was product based and to create a promo which would enable users to preserve memorable moments. We asked, why not create a coffee table photo book or print the canvas on the wall for those important moments? To make it happen, I spent multiple whiteboarding sessions define a high-level experience for each product sections.   

The wireframes were done for both desktop web site and in-store kiosk, including product builders for photo book, canvas prints, photo cards, calendar and other photo products.