What are we trying to solve?

• Drive loyalty program membership and engagement growth

• Loyalty members struggle to keep track of and understand their loyalty points and status

• Guests have individual preferences, needs, interest and buying patterns. The original home page content was promotional-heavy and lacked personalized recommendations and offers.

Original App Home Page

THE SOLUTION

• Revamped loyalty module to visualize loyalty status tier and points balance

• Created a new Rewards page to dynamically display visualized data to educate guests benefits for each tier

• Personalized the experience with celebratory birthday messaging and tier achievements at the right moments

• Dynamically display personalized product content based on guest browsing and purchasing behavior, while balancing merchandizing and promotional strategies

Early app Home Page Explorations

Early Reward Dashboard Explorations

PROTOTYPEs

Reward Module with End Of Year Explorations

Project management

FINAL PRODUCT