What are we trying to solve?

• Difficult for guest making purchase decision for lack of better color swatch, hard to find color name or size information, insufficient product texture images  

• Provide more accurate, real-time availability information without all the clicks

• Increase flexibility & standardization in how the system accommodates product information used on the Product Detail Page

THE SOLUTION

• Highlight key content and group relevant product information on top of the page

• Redesign variant section with product smear as an alternate image to make color options quick and easy for guest to see

• Evolve product availability messaging and improve availability accuracy with geolocation for seamless experience

• Support Omnichannel initiative by added Buy Online & Pick Up In Store availability

RESEARCH PROTOTYPE

Wireframes

FINAL PRODUCT